Procore Technologies provides cloud-based construction management software to clients across the globe, helping them more efficiently build skyscrapers, hospitals, retail centers and more. You'll work with an open and optimistic team where you can have a concrete impact on the way our world is built.

Digital Marketing Specialist at Procore Technologies

Digital Marketing Specialist who will support the development and implementation of an integrated, multi-channel marketing plan for their segment and help drive success for Procore’s software and brand. You will collaborate closely with the segment team and ensure a deep understanding and alignment of their strategies, goals and initiatives. You will ensure market research and data analytics are included in the development of the segment strategy. You will also work closely with Content strategists to refine messaging through continuous testing and feedback, and implement full funnel engagement programs that will increase sales cycle velocity. Plus, you will support marketing activities across several marketing channels in support of new product launches.

Summary:

Responsible for a hands-on role in the creation, implementation, management and evaluation of B2B segment marketing campaigns. Work closely with the Content team, Product Marketing, and Industry experts to launch initiatives within deadlines across multiple channels. Have a deep understanding of the campaign channels available to generate demand and the systems required to effectively reach potential prospects within the segment. Must have a capability to implement both analytical and creative strategy and work in collaboration with the entire Demand Gen team.

Responsibilities:

  • Develop and execute the overall contact strategy across multiple products and audiences.
  • Develop weekly, monthly, and ad hoc reporting on campaign performance
  • Create an omni channel strategy that increases MQLs, pipeline creation, and conversions throughout the Buyer and Renewal journey.
  • Collaborate with internal and external partners and lead the development and implementation of an integrated, multi-channel marketing plan.
  • Define, measure, optimize and monitor intended marketing campaign success and report the results within Procore business segments.
  • Monitor alignment between source reporting and in-house CRM for quality assurance.
  • Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
  • Work with third party email software provider to manage, execute, optimize email campaigns
  • Oversee and establish best practices around daily email efforts, including performance rates, link tracking, HTML coding, quality assurance testing, and approval
  • Continuously ideate, execute, and measure results on A/B testing to optimize for email engagement/conversions
  • Develop campaign insights through research, data and ROI analytics, and incorporate into market strategy and tactics
  • Execute marketing plans within given segments, ensuring deliverables are on time and related to company initiatives.
  • Continually developing deeper business segment knowledge.

Qualifications:

  • 5+ years digital or direct marketing experience within a B2B and SaaS segment preferred.
  • Experience in managing numerous campaigns simultaneously (experience in product development and awareness is a plus).
  • Experience managing multiple channel marketing activities across digital, sales, customer success, and events to help drive customer engagement in support of products within the segment.
  • 2-5 years’ experience with Salesforce, Marketo, and/or other automation tools.
  • Marketo certification in a plus
  • Detail-oriented with strong attention to follow-through; is comfortable within a fast paced work environment and short deadlines.
  • Creative thinker with a high degree of initiative and self-motivation.
  • Bachelor’s degree required (preferably in marketing, business, communications or a related field).

About Us
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. Our headquarters is located on the bluffs above the Pacific Ocean in Carpinteria, CA, with growing offices worldwide. To learn more about our team, click here.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Perks & Benefits
You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: competitive health care plans, unlimited paid vacation, stock options, employee enrichment and development programs, and friends & family events.

Company Reviews

Procore continues to enamor me with their level of trust and autonomy; I have the freedom and support to address any need that I identify.
Melch Chun
Senior Software Engineer
at Procore Technologies
I feel so lucky to be part of a great company that genuinely values employees and has created an unparalleled environment where one is empowered to do great things!
Peter Schmidt
Account Executive
at Procore Technologies
Procore isn't just a job, it's an opportunity to grow. Everyday I am challenged to solve real-life problems by collaborating with a great group of people.
Tiffany Tipton
QA Analyst
at Procore Technologies
The support we have for each other is what keeps me coming back every day. We pull for each other and work together to make this the best construction PM solution in the world.
Michael Cola
Software Engineer
at Procore Technologies
Procore is full of talented, hardworking individuals. I am inspired to go above and beyond and do my best work!
Cristi Williams
Systems Operations Manager
at Procore Technologies
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Why work with us
At Procore we have worked hard to create and maintain a culture where you can own your work, and are encouraged to try new ideas, all while in an open, collaborative environment. You'll have the opportunity to work with a great group of people, mentor others, and grow with Procore.
Culture
Our culture is based on our three values: Openness, Optimism, and Ownership. Check out our Instagram for a peek at what working for Procore looks like: https://www.instagram.com/procorejobs/
Perks & Benefits
Summer concerts at the Santa Barbara bowl
Medical, dental, vision
Life insurance
Happy hours
Unlimited paid vacation and sick time
Stock options
Onsite haircuts (for you and your pets)
Car washes available onsite
Friends & family events
Catered Wednesday lunches & $5 lunch options for delivery
Continuous employee development & learning opportunities
Dog-friendly offices
In-house gym, yoga classes, TRX classes, & bootcamp
Procore bikes to ride into town
Cold pressed juice delivery

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