12Twenty is the first to integrate on-campus recruiting, employer relationship management, and student job tracking in a single, streamlined system. We provide intuitive, data-centric software to engage students and employers, and to better connect students with their dream jobs.

Senior Manager, Marketing and Demand Generation at 12Twenty

The ideal candidate for 12Twenty is someone with 5-10 years’ experience executing various marketing programs for technology companies. Has experience designing and implementing lead generation campaigns which align to the Product and Sales focus of the company. Candidate needs to be data-driven and analytical as well as creative, and has proven expertise in go-to-market and event strategy. Our candidate is high energy, thrives in a fast-paced environment, is a team player and a champion for our marketing efforts.

Key Responsibilities

  • Design Marketing activities to drive sales.
  • Encourage and maintain a strong partnership with Sales Management and sales team.
  • Build a strong understanding of impacts on top of funnel sales activity, execute and monitor programs which continue to drive sales
  • Develop, define, execute and measure marketing campaigns which include email, Webinars, events and conferences.
  • Manage marketing automation efforts for email marketing campaigns
  • Manage marketing budget, measure the effectiveness of campaigns and ROI on marketing investment
  • In partnership with the sales team, coordinate Salesforce data, analytics, and end of the month reporting

Position Requirements

  • 5 to 10 years of experience in launching, directing and managing effective lead generation programs
  • Marketing experience with enterprise software, SaaS services, or Education technology
  • Experience working with Salesforce and either Marketo, Pardot or other marketing automation tools as well as knowledge of emerging tools in automation technology in the marketing space
  • Proven team player
  • Excellent written and verbal communication skills
  • Positive and enthusiastic self-starter
  • Hands on multi-tasker
  • Competitive Salary
  • Casual Dress
  • Snacks are fully stocked at all times
  • Catered lunch with the entire team every Friday – on us! 
  • Great location in Santa Monica that is minutes from the beach

About 12Twenty, Inc.

12Twenty is a fast growing, Santa Monica-based startup that’s changing the way university career centers and students approach recruiting.  The current tools for collecting and reporting student employment data makes the process long, tedious, and essentially a lot harder than it should be. Through its suite of apps, 12Twenty provides career centers with a platform to more effectively manage the employment process while enabling students to have a better view of the entire recruiting cycle.  We also offer a competitive salary and stock options, an awesome team, we love what we do.

We are a group of highly motivated entrepreneurs focused on building the tools we wish we had while we were searching for jobs.

To complete your application, please submit your resume and cover letter to careers@12twenty.com.
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To complete your application, please submit your resume and cover letter to careers@12twenty.com.
Apply Now
Why work with us
Do you want to help students across the world find their dream career while working close to the beach? Are you looking for a fast paced work environment that is riddled with happy hours, eccentric individuals, and Motown Mondays? What we lack in micromanaging we make up for with plenty for everyone to do. Join us and start making an impact today.
Perks & Benefits
Company provided lunches every Friday
Casual work environment
Beach days with volleyball, pizza, and cornhole
Ample coffee provided
Unlimited healthy (and unhealthy!) snacks
Health benefits

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