PlayQ is a rapidly growing mobile gaming studio based in the heart of sunny Santa Monica. Our titles have been downloaded over 60 million times worldwide, with millions of users playing our games every day! We believe that the best games come from diverse teams with a shared desire to create something amazing.

User Acquisition Manager at PlayQ

About Us:

PlayQ is a rapidly growing mobile gaming studio based in the heart of sunny Santa Monica. Our titles have been downloaded over 60 million times worldwide, with millions of users playing our games every day!

Our goal is to deliver tomorrow's nostalgic game experiences to a global audience and we rely on our dedicated team to craft these unforgettable games that our users love. We believe that the best games come from diverse teams with a shared desire to create something amazing. From our beachfront headquarters to our innovative tech stack, it’s no surprise that PlayQ was named as one of the 2016 Best Places to Work in Los Angeles by the Los Angeles Business Journal.

We're looking for people who have a genuine love for their craft and we invite you to join us in this exciting endeavor.

Job Overview:

PlayQ is looking for a User Acquisition Manager to oversee, manage and grow its day-to-day marketing efforts on both mobile and web. The ideal person is analytical, responsible, detail-oriented and team-oriented, with the ability to juggle concurrent projects relating to the management of multiple large-scale advertising campaigns. The UA manager will manage relationships with various media network partners and be able to lead a team.

Responsibilities:

  • Create and manage all mobile and web campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Amazon, Facebook); implement daily and weekly changes to active ad campaigns
  • Monitor, optimize and report performance of all campaigns across active ad networks on an ongoing basis, including weekly, and quarterly reporting of campaign results
  • Serve as the point of contact for ad network relationships
  • Develop test plans for new user acquisition initiatives, and measure performance to identify the highest impact testing opportunities and make recommendations 
  • Analyze and leverage ROI and LTV metrics to make data driven decisions
  • Develop new insights and process improvements for internal user acquisition management, analysis, and reporting
  • Research and evaluate new user acquisition channels
  • Actively monitor the latest products and features from partner ad networks
  • Collaborate with the art team on creative development

Requirements:

  • 3-5+ years of experience in mobile or web user acquisition media buying, performance marketing, or user acquisition
  • Minimum 1 year of managing direct report(s)
  • A desire to do both strategic planning and daily execution/optimization
  • BA/BS degree from a top university
  • Ability to juggle projects across multiple networks, platforms, and additional projects, as assigned
  • Strong analytical skills and attention to detail 
  • Ability and desire to work independently or with a small team
  • Advanced Excel skills
  • Excellent negotiation and communication skills

Bonus Points:

  • Experience in the mobile or web games industry
  • Experience with Facebook advertising or Facebook PMD – ads management platform 
  • Experience working in a ROI, metric-driven role 
  • Proficiency with Tableau 
  • Passion for video games

Perks:

  • Competitive compensation and equity options
  • Comprehensive medical, dental, vision insurance
  • Flexible time off
  • 401K plan with company match
  • Stocked kitchen with free snacks and beverages of your choice
  • Catered weekly team lunches
  • Brand new penthouse office space equipped with outdoor patios offering beachfront views
  • Monthly team outings and volunteer opportunities
  • Help build and support awesome GAMES. For a living! Who doesn't love games?

Interested? Please get in touch!

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